What Are the Different Roles of Advertising
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What Are the Different Roles of Advertising

What are the Different roles of Advertising? What is advertising? Before moving on to understanding the roles of advertising, it is important to understand the concept of advertising. Advertising is a business tool used for the promotion of a product, service or even to a particular group of people. Copywriters create advertising and graphic designers complete it with their art skill. Media, TV broadcasts, banners, hoardings, etc. are the various means of advertisement promotion.

What are the Different roles of Advertising?

What is advertising?

Before moving on to understanding the roles of advertising, it is important to understand the concept of advertising. Advertising is a business tool used for the promotion of a product, service or even to a particular group of people. Copywriters create advertising and graphic designers complete it with their art skill. Media, TV broadcasts, banners, hoardings, etc. are the various means of advertisement promotion. Internet advertising also is emerging as a popular means of advertisements.

Different roles of Advertising

Different roles of advertising can be broken down into four sub head, they are:

• The marketing role

• The communication role

• The economic role

• The societal role

Let us now discuss each of the sub-heads in details:

The marketing role

The marketing role of advertising caters to the requirement of general consumers. They focus on customer satisfaction and meeting their requirements by providing goods and services. The marketing role is not directed to all the general public but caters to the requirement of a certain group or ‘the target market’.

The communication role

A communication role in advertising focuses on mass communication requirements that the advertisement will able to fulfill. This is a method of informing potential customer, the launch of new products or the pass on information about the service and good they intent to buy.

The economic role

The economic role of advertising focuses directly with dealing with the objectives of the advertiser. Generally, the objectives of the advertiser features generation of sales volume from an advertisement. This will help the consumer to endorse both the value as well as benefits of the services or products advertised.

The societal role

The final role is the societal role of advertising which is pretty interesting. On one hand, advertising helps in the generation of trend within a society. On the other, it is the reason for breaking of social norms which forms a formidable part of the society to generate a distinctive impact. The societal role tends to have an uncertain nature like by some and disliked by others.

Awareness, knowledge, liking, preference, conviction and purpose are the pillars on which the theory of advertising is based on.

Pixabay

Conclusion

Advertising still works, even though it seems we are overwhelmed with ads on certain websites. The best websites keep their ads from being intrusive and Google also reports that interrupting the readers experience can ruin the ads.

There are several websites like Dealspotr.com where shoppers can go and search for a certain company or product and find great deals and discounts.

Television ads still carry weight, because of their appeal, like the Budweiser ads of Dilly Dilly and the Clydesdale ads over the holidays. But most studies have shown that advertising on the radio is by far the most effective way to reach local customers.

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Comments (1)
Deep

I understand what is written but u should provide easy e,g

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