The Influence of Aggressive Advertising
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The Influence of Aggressive Advertising

Advertisements are everywhere, travelling by all ways possible, infiltrating the privacy that every person holds important to themselves and their family. Companies have taken on such aggressive promotional measures that advertising has become degrading, disruptive and destructive. This article looks at the some elements of aggressive advertising, namely cigarette advertisements, billboards, telemarketing and spam email.

Advertisements are everywhere, travelling by all ways possible, infiltrating the privacy that every person holds important to themselves and their family. Companies have taken on such aggressive promotional measures that advertising has become degrading, disruptive and destructive.

One of the most corrupt forms of advertising comes from cigarette companies. Cigarette advertisements are degrading not only because the products behind them are proven to be a health hazard, but also because the advertisements are targeting younger generations. Many advertisements use young, attractive, healthy-looking models when advertising for a brand of cigarette or beer. Company promotions have led people to affiliate certain products with feelings of happiness or euphoria. There is no doubt that people smoke the most heavily advertised brands of cigarettes. These advertisements prove that there are many forms of advertising without any morals, and that companies will go great lengths to have their name and image promoted regardless of the results.

Visual product promotions may not only corrupt viewers, but they may also be financially destructive to the communities surrounding them. A billboard can negatively impact the visual character of the area as well as financially lower the surrounding property values. Negative aspects of billboards greatly outnumber the very few, positive, economic upturns a sign may provide. A sign that fulfils its purpose may only provide an increase in profit for one individual business, but in turn will cause a much greater loss in local property values and visual pollution. Visual pollution is the obstructing presence of objects that do not compliment their surroundings. These include strategically placed advertisements on main roads that hinder the aesthetic beauty of consistent, natural surroundings. Yet, the degenerative billboard industry deliberately continues to defeat attempts at regulation.

Not only can advertising be destructive and degrading, but it can easily be disruptive. Annoying phone calls severely disrupt the daily flow of business and personal life. The feeling of invasion is commonly felt when a telemarketer interrupts a family dinner or disrupts a Sunday afternoon nap. There is no purpose for an advertising operation so aggressive that it breaches the privacy of the individual or of the family. This type of disturbance indicates that corporations are stepping over the boundaries. When people do nothing to stop the actions of telemarketers, it indicates that control is lost and that this sort of aggressive advertising is accepted.

Email has created a new form of quick, reliable communication, but has been shadowed by another form of troublesome advertising method: spam email. Spam has increased drastically and it has created a burden which affects any person in possession of an email address. Spam has elevated product promotion to a different level where quantities are so large that they block all potential of decent communication in the absence of a spam filter. Email inboxes are sometimes emptied without any of their content being reviewed. This means that spam email is posing a threat to the efficiency of the entire world network.

Perhaps if the nation depended on a much weaker economy, such aggressive advertising could be relevant even if it destroys the privacy of individuals or the beauty of the nation’s landscapes, or attempts to promote unhealthy habits among youths. Many believe that billboards are necessary to provide consumers with the temptation to buy newer products. It is understandable that businessmen want to make money, but morally, these aggressive actions by companies should not be endured by the community. 

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Comments (1)

Thank you Braden

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