Old Movie & TV Star Testimonial Magazine Ads List
Airfare Daily Deals eCigarettes Eyeglasses Hotels Jewelry Online Backup Online Dating Online Printing Online Tickets Skin Care Textbook Rentals Vitamins Web Hosting Weddings
Find thousands of shopping-related forums
SEARCH

Old Movie & TV Star Testimonial Magazine Ads List

Old movie and television star testimonial magazine ads were huge in the 1930s, '40s and '50s. Abbott & Costello, W.C. Fields, Lucille Ball, Bing Crosby, Tom Mix, Humphrey Bogart, Joan Crawford, Clark Gable, Bob Hope, Roy Rogers and Boris Karloff head the list of Hollywood celebrities.

The advertising business a.k.a. Madison Avenue has long recognized the value of using movie and television stars in product testimonials. Through the years a number of film and television celebrities have made appearances in magazine and newspaper ads plugging a vast array of products and services. The practice began during Hollywood's Silent Age, gradually picking up steam in subsequent decades.

The following is a selected list of Hollywood celebrity testimonial ads from the Golden Age of the 1930s, '40s and '50s with celebrity, product, magazine, date and page number duly noted. These ads are now collectibles, clipped from derelict magazines, placed in plastic with cardboard backing and sold by dealers. They offer a unique and fascinating glimpse into the history of celebrity advertising practices.

A

  • Bud Abbott & Lou Costello, Purolator Oil Filter, Collier's, September 13, 1952, page 63
  • Fred Allen, Ingram's Shaving Cream, Life, January 18, 1937, page 59
  • June Allyson, Max Factor, Life, March 11, 1946, page 16

B

  • Lucille Ball, Philip Morris Cigarettes, Collier's, July 25, 1953, page 2
  • Lucille Ball with Desi Arnaz, Philip Morris Cigarettes, Collier's, August 9, 1952, page 41
  • Ralph Bellamy, New Williams Shaving Cream, Life, February 25, 1950, page 79
  • William Bendix, Tums, The Saturday Evening Post, February 21, 1948, page 79
  • William Bendix, Pabst Blue Ribbon Beer, Life, October 9, 1950, page 69
  • Humphrey Bogart, Marlboro Shirts, The Saturday Evening Post, March 13, 1948, page 21
  • John Boles, Lord Calvert Whiskey, Life, February 25, 1946, page 74
  • Ray Bolger, New Williams Shaving Cream, Life, October 9, 1950, page 147
  • Clarence Brown (film director), Bell & Howell, Life, September 20, 1937, page 13
  • Joe E. Brown, Purolator Oil Filter, Collier's, July 26, 1952, page 14
  • George Burns with Gracie Allen, GE Clocks, Life, September 6, 1937, page 77

Lucille Ball of TV's I Love Lucy for Philip Morris 1953 - Philip Morris Company

C

  • Bruce Cabot, Union Leader Smoking Tobacco, Collier's, July 21, 1934, page 49
  • Sid Caesar with Imogene Coca, Haines Underwear, Collier's, May 17, 1952, page 11
  • Louis Calhern, Williams Shaving Cream, Life, April 29, 1947, page 123
  • Eddie Cantor, Personna Precision Blades, Life, June 10, 1946, page 48
  • Richard Carlson, Camel Cigarettes, Collier's, September 20, 1952, back page
  • Joan Caulfield with Diana Lynn, Lucille Ball, John Lund, La Cross Manicure Instruments, Life, December 11, 1950, page 138
  • Maurice Chevalier with Jeanette MacDonald, Coca-Cola, Collier's, September 15, 1934, page 59
  • Joan Crawford with Bing Crosby, Gary Cooper, Claudette Colbert, Shirley Temple, RC Cola, Life, April 8, 1947, page 23
  • Bing Crosby, Fleers Gum, Life, January 14, 1946, page 92
  • Bing Crosby with Bob Hope, U.S. Savings Bonds, Life, December 25, 1950, page 27
  • Bob Cummings, Winston Cigarettes, Collier's, June 22, 1956, back page

D

  • Linda Darnell, Camel Cigarettes, Collier's, July 12, 1952, back page
  • Joan Davis, Nescafe, Life, June 3, 1946, page 101
  • Olivia de Havilland, Calox Tooth Powder, Life, May 17, 1937, page 12
  • Andy Devine, Purolator Oil Filter, Collier's, July 5, 1952, page 77
  • Eddie Dowling, Williams Luxury Shaving Cream, Life March 18, 1946, page 115

E

  • Maurice Evans, Hammond Organs, Life, June 28, 1937, page 81

F

  • W.C. Fields with Charlie McCarthy, RCA Victor, Life, September 20, 1937, page 66
  • Susanna Foster, GE, Life, March 25, 1946, page 5
  • Kay Francis, Lucky Strike Cigarettes, Collier's, December 26, 1931, back page

G

  • Clark Gable, Dodge, Life, March 22, 1937, page 62
  • Ava Gardner, Brach's Fine Candies, Collier's, November 27, 1953, page 71
  • Jackie Gleason, Schaeffer's Pens, Collier's, December 11, 1953, page 9

H

  • Alan Hale Sr., Chesterfield Cigarettes, Leatherneck, December 1947, back page
  • June Havoc with Bing Crosby, Sammy Kaye, Regent Cigarettes, Life, January 14, 1946, page 120
  • Rita Hayworth, Royal Crown Cola, Life, February 4, 1946, page 56
  • Rita Hayworth, Max Factor, Life, April 29, 1946, back page
  • Judy Holliday, Purolator Oil Filter, Collier's, May 24, 1952, page 71
  • Bob Hope, Studebaker, Life, May 17, 1937, page 2
  • Rock Hudson, Camel Cigarettes, Collier's, February 17, 1956, back page
  • Betty Hutton, Auto-Lite Spark Plugs, The Saturday Evening Post, March 27, 1948, page 45

J

  • Louis Jourdan with Charles Coburn, Gregory Peck, Chesterfield Cigarettes, The Saturday Evening Post, February 28, 1948, page 137

K

  • Boris Karloff, Williams Shaving Cream, Life, February 25, 1946, page 8
  • Gene Kelly, Milliken's Dacron Wool, Collier's, May 10, 1952, page 11
  • Deborah Kerr, Jergens Lotion, Life, October 2, 1950, page 65

L

  • Alan Ladd, Fleers Gum, Life, April 15, 1946, page 134
  • Dorothy Lamour, Calox Tooth Powder, Life, January 28, 1946, page 4
  • Carole Landis, DuPont, Life, June 24, 1946, page 132
  • Frances Langford, Max Factor, Life, February 25, 1946, page 116
  • Vivien Leigh, La Cross Nail Polish, Life, March 25, 1940, page 59
  • Guy Lombardo, Champion Spark Plugs, Collier's, June 21, 1952, page 14
  • Myrna Loy, Mennen Baby Oil, Life, April 22, 1946, page 20
  • Ida Lupino, Univex Movie Camera, Life, September 27, 1937, page 91

M

  • Dorothy Mackaill, Lucky Strike Cigarettes, Collier's, November 21, 1937, back page
  • Marx Brothers, Stratford Regency Pen, Life, March 11, 1946, page 6
  • Raymond Massey, Bromo-Seltzer, Life, February 12, 1940, page 54
  • Virginia Mayo, Chesterfield Cigarettes, Leatherneck, March 1947, back page
  • Virginia Mayo, Jergens Lotion, Life, December 4, 1950, page 140
  • Mercedes McCambridge, RC Cola, Life, October 23, 1950, page 140
  • Joel McCrea, Friskies Dog Food, The Saturday Evening Post, January 17, 1948, page 66
  • Roddy McDowall, Friskies Dog Food, The Saturday Evening Post, March 13, 1948, page 124
  • Victor McLaglen, Union Leader Smoking Tobacco, Collier's, September 29, 1934, page 33
  • Burgess Meredith, Aqua Velva, Life, October 2, 1950, page 74
  • Ray Milland, Fleers Gum, Life, February 18, 1946, page 52
  • Tom Mix, Barbasol, Collier's, October 17, 1931, page 35

O

  • Merle Oberon, Rogers Bros. Silverware, Life, February 19, 1940, page 34

P

  • John Payne, Blatz Beer, Collier's, June 23, 1951, page 75
  • Dick Powell, Calox Tooth Powder, Life, July 12, 1937, page 63
  • Dick Powell, French's Worcestershire Sauce, Life, April 22, 1946, page 22

John Payne for Blatz Beer 1951 - Blatz Beer

R

  • Claude Rains, Stratford Regency Pen, Life, May 6, 1946, page 8
  • Dale Robertson, Chesterfield Cigarettes, Collier's, March 1, 1952, back page
  • Roy Rogers, Friskies Dog Food, The Saturday Evening Post, February 14, 1948, page 111
  • Rosalind Russell, L&M Cigarettes, Collier's, February 19, 1954, page 73

S

  • Lizabeth Scott, Royal Crown Cola, Life, May 13, 1946, page 121
  • Ann Sheridan, Chesterfield Cigarettes, Leatherneck, February 1947, back page
  • Ann Sheridan, AYDS Reducing Plan, Life, October 2, 1950, page 14
  • Dinah Shore, Birds Eye Vegetables, Life, January 14, 1946, page 38
  • Frank Sinatra, GE Radios, Life, June 10, 1946, page 15
  • Gloria Swanson, Pullman Railroad Cars, Collier's, August 2, 1952, page 37

T

  • Franchot Tone, Jeris Hair Tonic, Life, October 23, 1950, page 16
  • Sonny Tufts, Calox Tooth Powder, Life, February 11, 1946, page 2

W

  • Johnny Weismuller, Studebaker, Life, July 12, 1937, page 1
  • Cornel Wilde, Schenley Whiskey, Collier's, June 23, 1951, page 2

Y

  • Loretta Young, Royal Crown Cola, Life, March 4, 1946, page 123
  • Robert Young, Camel Cigarettes, Collier's, August 9, 1952, back page

Z

  • Darryl F. Zanuck, Bell & Howell, Life, July 26, 1937, page 77

Top Image

  • Rita Hayworth star of Cover Girl graces an advertising poster for Royal Crown Cola in 1944 - Heritage Auctions

Copyright © 2012 William J. Felchner. All rights reserved. 

Need an answer?
Get insightful answers from community-recommended
experts
in Advertising on Knoji.
Would you recommend this author as an expert in Advertising?
You have 0 recommendations remaining to grant today.
Comments (2)

Thank you for the memories in this nice assortment.

There were so many cigarette ads back then. Oh how times have changed.

ARTICLE DETAILS
RELATED ARTICLES
ARTICLE KEYWORDS