Home-Based Business Success Strategies: Other Advertising Avenues
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Home-Based Business Success Strategies: Other Advertising Avenues

Advertising on a bus bench can be an excellent medium for any product or service, whether the business is home-based or not. With the increase of popularity of online computer services, new advertising opportunities are arising from home-based business owners. Giving away specialty advertising items such as calendars can be an affordable away to keep your name in the public eye.
                                    business strategy: other advertising avenues

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Bus Benches

Advertising on a bus bench can be an excellent medium for any product or service, whether the business is home-based or not. Essentially, you have a huge captive audience - drivers and pedestrians waiting for the bus, or stuck at red lights and in slow-moving traffic. One account executive at a Los Angeles-based bus bench manufacturing company said that an advertisement on one bus bench at a busy Los Angeles intersection will typically be seen by 35,000 to 50,000 people per day.

Bus-bench ads usually consist of simple two-color artwork with a company's name, brief copy describing the service, the address, and the telephone number. Think of them as huge business cards that present a company to the public. Rates and terms will vary from city to city and location to location. Call your city's mass-transit department or local bus company to find out who manufactures and/or rents advertising space on their bus benches.

Online Advertising

With the increase of popularity of online computer services, new advertising opportunities are arising from home-based business owners. Consider that the major online services boast million-plus memberships, with hundreds of new subscribers joining daily. And we can see how many millions of people are hooked onto the Internet. Just think, you could potentially introduce your service or product to millions of prospective customers with the touch of a button.

Getting the word out online is easy. If you own a tax preparation service, you could search your online service's membership directory for small businesses, then e-mail a message to them announcing your service. Or, you could search for a small business forum on the Internet and log on to chat directly with small business owners.

Using the principles that drive a direct-mail campaign, you can also create a mailing list for your e-mail. And you can send a sales letter (e-mail message) to all those prospects at the same time.

Specialty Ad Items

You can have your company name imprinted on any number of items, from calendars to T-shirts to pencils to caps. Giving away specialty advertising items such as these can be an affordable away to keep your name in the public eye.

Personal Sales Letters

You don't always need expensive ads or high-tech strategies to land a sale. Sometimes, a personal letter can do more for your business than a colorful brochure or display ad. When you meet a prospect, be sure to follow up with a sales letter. Nothing fancy; just a few words about your product or service and how that prospect would benefit from doing business with you. For instance, a resume writer could send out a quick letter detailing how a strong resume can make a big difference to a job seeker, and might include a few success stories of clients who have landed good jobs.

A sales letter may be sent under the guise of a simple thank-you note. After meeting with a prospect, shoot off a quick acknowledgment and reiterate the benefits of your business.

Sales Presentations

Ads and coupons can only do so much for your business. Nothing can represent your product or service better than you can. Making a face-to-face presentation can make the difference in turning a prospect into a customer. If you sell a computer-related product, for example, potential customers may not understand exactly what your product can do for them unless you show them on their own computer. Moreover, if your product fits in a particularly competitive niche, you may find that your personality and professionalism are what win the sale. An effective presentation will highlight not only the product, but the company as well.

Sales presentations don't have to involve charts, graphs, and slides. All you need is a healthy dose of confidence and a strong knowledge of and belief in your business.

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