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Definition of sales promotion In recent years, sales promotion has been used widely to supplement and coordinate advertising and personal selling efforts. Various sales promotion tools such as free samples, premium on sale, prize contests, dealer incentives, coupons and gifts, etc., are being used to stimulate market demand for products of daily use. The basic purpose is to stimulate on the spot buying through short term and non-recurring incentives.
Published by Gazu Lakhotia 84 months ago in Advertising | +2 votes | 0 comments
In this article I take you through the pros and cons of pay per click advertising versus SEO.
Published by Rowan Casey 84 months ago in Advertising | +9 votes | 3 comments
Before you set up a Google Adwords campaign you have to be aware of a lot of things.
Published by Rowan Casey 84 months ago in Advertising | +3 votes | 1 comments
Google Adwords has permanently suspended thousands of accounts because of a change they made in policy recently.
Published by Rowan Casey 84 months ago in Advertising | +3 votes | 4 comments
It's not that hard to get cheaper clicks on Google Adwords, it just takes time to change your targeting factors.
Published by Rowan Casey 84 months ago in Advertising | +6 votes | 3 comments
Setting up a cheap Google Adwords campaign is not that hard, but it takes a long time to do it right.
Published by Rowan Casey 84 months ago in Advertising | +8 votes | 1 comments
Essentials of a good Advertisement The advertisement is technically known as advertising copy. It consists of the written or spoken message. According to Sohrab R. Davar, an effective advertising copy should contain the following qualities.
Published by Gazu Lakhotia 84 months ago in Advertising | +3 votes | 0 comments
TYPES OF ADVERTISING Advertising is an essential marketing function in modern business. Advertising is the cheapest selling tool which reaches out to the general mass in quick time. There are various types of advertising method used in marketing and these different types of advertising are discussed in details below:
Published by Gazu Lakhotia 84 months ago in Advertising | +2 votes | 2 comments
Demerits of Advertising (criticism) Several objections have been raised against advertising and some people criticize advertising as a social waste. The following are the demerits of Advertising for which it is criticized; 1. Higher Price: It is argued that large amounts spent on advertising increase the cost of distribution which is transferred to customers in the form of higher prices.
Published by Gazu Lakhotia 84 months ago in Advertising | +2 votes | 0 comments
Importance of Advertising to Society Advertising serves the society in the following ways. (i) Employment generation ; Advertising provides direct employment to a large number of people engaged in designing, writing and issuing advertisements. Indirectly, advertising increases employment opportunities by increasing the volume of production and distribution.
Published by Gazu Lakhotia 84 months ago in Advertising | +1 votes | 0 comments
Importance of Advertising to Customers Advertising not only benefits the producers and traders but benefits the customer as well. Advertising provides awareness of the existence of the product to the customer. Customer satisfaction is of immense priority in modern marketing and the importance of advertising canÂ’t be ignored as such. The importance of Advertising to customers can be discussed under the following sub-head.
Published by Gazu Lakhotia 84 months ago in Advertising | +2 votes | 0 comments
Importance of Advertising Advertising has become an indispensable function in modern business due to cut-throat competition and mass production. It pervades our economic and social life. It helps to disseminate information which is useful to businessmen, consumers and the society in general. Through it one can create an indirect and impersonal link with his prospects easily, quickly and economically. The importance of advertising can be classified into three different heads: • Importance o...
Published by Gazu Lakhotia 84 months ago in Advertising | +3 votes | 0 comments
Meaning of Advertising Large-scale production of goods and services requires mass selling. Advertising is the most popular method to generate mass selling. Advertising includes all the activities required to prepare advertisements and disseminate them among the prospective customers so as to induce action in accordance with the intent of the advertiser. Advertising involves dissemination of information concerning a product, service or an idea to induce action in accordance with the intent and ...
Published by Gazu Lakhotia 84 months ago in Advertising | +0 votes | 0 comments
Good advertising is the essential ingredient that makes a business thrive. Here are seven essentials of effective advertising to make the most of your marketing efforts.
Published by Jeremy Edgar 84 months ago in Advertising | +1 votes | 1 comments
Nearly every business needs to spend some money on advertising but most waste their advertising budget on ads that are simply not effective. Find out how to make your ads more effective.
Published by amreen hussain 231 months ago in Advertising | +0 votes | 0 comments
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