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Merits and Demerits of Advertising

Merits and Demerits of Advertising Merits of Advertising Advertising as a means of communication has numerous advantages. The merits of advertising can be summarized below: 1. Mass Reach- Advertising is a communication medium which can reach a wide range of people over a broad geological region. For example- advertising via a daily newspaper reaches millions of people all over the country.

Merits and Demerits of Advertising

Merits of Advertising

Advertising as a means of communication has numerous advantages. The merits of advertising can be summarized below:

1. Mass Reach- Advertising is a communication medium which can reach a wide range of people over a broad geological region. For example- advertising via a daily newspaper reaches millions of people all over the country.

2. Boosting customer contentment and confidence- It creates a sense of assurance amidst potential customers as they are contented and comforted about the quality of the product and thus feel more relaxed.

3. Expressiveness- As because of the progress of graphic designing, art and computer skills, advertisement has changed into one of the most aggressive weapon of communication. A simple product can look attractive with all the special effects and modern computer skills.

4. Economy- Advertising by far is the most economic medium of communication for creating mass awareness. AS a result of it wide reach, the total advertising cost gets stretched over several communication links recognized. This ultimately lowers per unit cost for advertising.

Demerits of Advertising

Though advertising has many advantages, it also has several disadvantages. The demerits of advertising as a medium of communication are listed below:

1. Less Forceful- Being an impersonal medium of communication, it is less forceful when compared to personal selling. Advertising is a common message and you are not compelled to pay attention to the message conveyed.

2. Lack of feedback- It is not possible to study the efficiency of advertising message as it is not possible to gather immediate and precise feedback of the message communicated.

3. Inflexibility- Advertising is not very flexible because of non-standardization and is not custom made to meet the necessities of the various groups of customers.

4. Low effectiveness- Because of the growth in volume of advertising is becoming impossible to make advertising message heard by the prospective group of consumers. This ultimately influences the efficiency of advertising.

Even though advertising has many disadvantages the merits of advertising outweighs the disadvantages and thus forms an important element for a successful marketing of a product. Thus advertising is no doubt a powerful medium of communication without which no product can be marketed successfully.

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Comments (2)

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